In the last post you learned about personal branding for military veterans. We reviewed how you can take a page from the big boys – successful, multinational companies – and create your unique brand. Personal branding is really your unique message and summary of what make you different then other job candidates.
Continuing with our marketing theme, today we will review how to take your brand and communicate it to the market.
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In some of the most recent posts I introduced you to the world of business and how to align that knowledge with your skills, strengths and passions. Now we will take that knowledge and use it to find your first position in the business world.
At this time you are probably wondering when do you begin writing your resume and cover letter. I want to give you a bigger picture perspective first. Instead of writing I want to introduce you to a more important topic – marketing.
The Marketing Process Explained
The most important mindset change you need to master during the final stage of your military transition is to think like a marketer. You can’t leave the goal of landing that first job to chance. There is a systematic process of understanding the needs of others and communicating your value – it’s called marketing.
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“Mentor: Someone whose hindsight can become your foresight”
- Anonymous
Successful military transition is a (virtual) team sport
Here is one of the most important lessons I learned during my military transition:
Learn to harness the power of those with a positive influence and to keep at a distance the nay-sayers and doubters.
Why is this important? Because a successful military transition is a team sport. To be clear, it’s a virtual team of individuals and companies you will work with – formally and informally.
There are individuals you will want to bring into your inner circle to share your experience, ask advice, exchange ideas and use their services. These are all people who can provide positive influence during your journey.
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